Functional Foods & Beverages

SunRice's Protein+ line infuses ready-to-heat rice with collagen to clear 10g of protein per serving, entering a U.S. f…

Be LOVE, founded by Vital Proteins creator Kurt Seidensticker, enters the protein beverage category with a clear-format…

Lowkey Coffee's RTD decaf cold brew launch positions the brand at the intersection of cold brew premiumization and the …

Garbanzo Mediterranean Fresh launches three limited-time loaded fries SKUs built around double protein portions, signal…

Hi*Ball Energy is expanding into the United Kingdom with its naturally caffeinated sparkling water, positioning the bra…

The move reflects a wider trend of refrigerated dip brands leveraging recipe-driven merchandising to boost basket size …

The stevia-free, still-format launch positions coconut water as a functional gut-health vehicle in a crowded better-for…

The deal extends smartwater's foodservice-adjacent distribution into boutique fitness, a growing channel for functional…

The Las Vegas-based brand moves beyond its growth-support supplement core into whole-food formats, signaling a broader …

The Austin-based brand's expo appearance reflects accelerating retailer and foodservice demand for hemp-derived functio…

With major soccer tournaments driving record on-premise consumption, better-for-you beer formats with functional ingred…

Seasonal demand spikes for convenient, nutrient-dense snacks as summer activity patterns shift consumption away from st…

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